“Whereas nearly all mobile messaging apps require a user to verify their phone number or confirm their identity in some way, the vast majority of our users prefer to remain anonymous,” he says. “We want to let people be as anonymous, disconnected, and “off the grid” as they choose to be,” explains Stephens. But Kismet never really took off, and as the location-based trend itself died down, the team decided to repurpose the technology for mobile messaging with Blink. The company behind Blink was founded by ex-Googler Kevin Stephens and Michelle Norgan, and was originally focused on a location-based social service called Kismet that grew in popularity around the time of SXSW 2012, when apps like Highlight and Banjo were all the rage.
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